• Case Study: Gamified IBM Watson AI Experience for Dorier Group

• Client: Dorier Group

• End Project: IBM Watson AI Gamified Experience

• Service: Game Development, UX/UI Design, Web App Infrastructure, Motion & Sound Design

• Tools Used: Godot Game Engine, Autodesk Maya, Figma, IBM Cloud Infrastructure

• Year: 2023

Project Overview

Dorier Group tasked Pixels2Pixels Studio with developing a gamified AI experience for IBM Watson, designed to showcase its capabilities in a real-world business environment. The interactive experience placed users in the role of a call center owner, where they could hire Watson AI as an assistant and see how it improved efficiency, decision-making, and customer service.

The project required a complete solution—from game design, UX/UI development, level design, motion graphics, and sound design to technical infrastructure for both a web-based version and an on-site booth installation. With a strict three-month deadline, we worked closely with IBM’s design team and Blue Studio in a two-week co-creation phase, ensuring that the final product aligned with IBM’s brand identity and objectives.

Our Approach

Project Management & Agile Execution

Organized a structured development pipeline, covering all aspects of design, development, sound, and animation.

Managed project timelines effectively to ensure on-time delivery for IBM’s event.

Game Design, Level Design & UX/UI Development

Designed an interactive, decision-driven simulation that showcased Watson AI’s impact on business automation.

Created intuitive UX/UI designs in Figma, ensuring a seamless user experience for both the web and booth versions.

Structured level design to create an engaging flow for user interactions.

Motion Graphics & Graphic Design

Designed smooth transitions and animated UI elements, enhancing the experience visually.

Created a polished, IBM-branded graphic design system, ensuring consistency across all interfaces.

Sound Design & Audio Integration

Developed custom sound effects and interactive audio elements to enhance engagement.

Integrated dynamic feedback sounds to guide users through gameplay.

Technical Development & Infrastructure

Built the game using Godot Engine, ensuring smooth performance and flexibility across platforms.

Modeled and animated key assets in Autodesk Maya, maintaining a clean, professional visual style.

Integrated the experience with IBM Cloud Infrastructure, ensuring secure data management and real-time analytics.

Deployment & Event Support

Started development on November 1st and delivered the fully functional experience by January, meeting the event deadline.

Provided comprehensive technical documentation, enabling IBM to manage, scale, and adapt the experience as needed.

Supported IBM on-site at their booth during the event to ensure a flawless launch.

Continued providing technical and operational support at multiple IBM events throughout the following year.

Results & Impact

Successfully delivered the entire gamified AI experience within three months, meeting IBM’s event timeline.

Created a highly engaging and educational tool that demonstrated Watson AI’s real-world applications.

Deployed the experience on both web and booth platforms, maximizing its reach and usability.

Provided long-term support, assisting IBM at various events throughout the year.

Showcased Pixels2Pixels Studio’s expertise in game development, UX/UI design, motion and sound design, cloud infrastructure, and AI-driven interactive experiences.

By combining innovative game design, high-quality UX, polished motion and sound design, and scalable technical solutions, this project exceeded expectations, proving our ability to execute complex, deadline-driven interactive experiences at an enterprise level.

Customer service challenge